This logo and branding was developed for a water and wastewater construction joint venture located in the Portland area. For this project, I wanted to develop a logo that had elements of water and the local Portland natural landscape to emphasize the local focus and the areas natural resources. In addition the client wanted to see one example of a logo that represented water pipes.
FINAL LOGO CHOICE
The final logo choice was a seal including an illustration of Mt. Hood and a river flowing beneath it to represent the Bull Run watershed. I also created a smaller abbreviated mark for use when space is limited.
I created a moodboard to represent the look and feel of the brand and used the inspiration photos to come up with the brand colors.